IMM Cologne 2012

At the Pure Village!

We had a great week at Cologne, where Arré was present for the second time. This time in a professional setting at hall 3.2 in the Pure Village programme. Last year Arré was in the background, supporting Mediodesign at the D3 professionals programme, this time a step forward as a brand.

We met lots of interesting people, and we had a great team: Wibo Vermeulen from Amsterdam, Yoraco González from Berlin, Adriana Juncú assisting us with the visitors, and myself.

Great show and great products. We got compliments from trade visitors about the L-shelf designed by Juan Pablo Quintero/Mediodesign, which some people already recognised from last year, and about Insekt desk and Ecke Flow table. One of our major highlights, Metro Chairs designed by Azul Cadenas, never made it to the show… one of the minor things that happened. But we got good response to Insekt Desk, people love it. L-shelf still has to break some kind of resistance of the public, but when people see its simplicity and its genius they are crazy about it. Ecke flow had a very good international debut. German and France clients were quite enthousiast about the work of Michiel van Malestein from Rotterdam.

We are very much in the follow-up now, contacting our leads, and preparing shipment of the orders we took. We had a nice booth and a clear message: here is Arré, designed in Rotterdam, designed in Barcelona, designed in Miami, designed in Berlin.

The general public was really enthousiast about the L-shelf. During the last weekend of the fair, lot of visitors wanted to know where to buy it. How can we make this information clear to all the interested retailers?? We’ll solve that too.

We got some critical remarks from the blogs… surprisingly! 23sqstil was very dissappointed about Arré’s stand. She had followed the company, the work of Yoraco in Berlin, the L-shelf, the new products, etc. She expected more from our show. Well, a critique we take seriously, of course. But for us a kind of recognition that make us smile: we have followers!

We have clients. Clients we meet, we meet again, we retake our conversations, we discuss the next trends, the next steps. We are engaged in new proposals, new businesses. We chatted with the press, we explained our work as a new kind og agency to young professionals at the D3… and surprise, some want to be the next one at Arré.

A nice show, a great place to meet the world, to show our work. We are still working hard, demanding the best quality in what we do. Follow up time now!!!