The sketch from Rotterdam

Sketch from Rotterdam

This is the sketch that came from Rotterdam as an alternative setup for Mediodesign stand.

Later on, Mediodesign Barcelona made a render image of this sketch with the actual furniture models. So far, the stand would look somehow like this. Still, a render is a render, and a stand can change. Always.

Some people involved have added some items to the walls. We also hired some chairs to set around the O table, in case we need to have a chat with visitors.

Still, it looks like we have too many things in the stand, but we’ll see as it goes.

Just thinking that we were considering early on to get other collections as well, is easy to see that space /room is still an important issue when it comes to exhibiting furniture.

Countdown to 17th january 2011

The first draft

Quite exciting and a lot of work to do yet. Photo sessions still going in Barcelona, dtp layout and print in stand-by for the final draft (with new pictures!), and a lot of small things.

At least, it seems that the collection that Mediodesign is going to show, as proposed last december, is ready and being prepared for shipping. Wow!

Meanwhile, take a look at the first draft of the stand. Later we’ll post how this draft evolved into something else. First Rotterdam-Barcelona design collaboration…

Blue Chains design and Mediodesign: closer than you think

A nice thing about Arré is that it brings together different designers with different background and approaches to one place.

Mediodesign’s Maria Teresa León started looking at Blue Chains website and came across a known name: Oriol Tarridas! Tarridas made the pictures of Blue Chains Design collection, and he is a good friend of Mediodesign’s team in Barcelona.

That sort of coincidence gives a good feeling about what we are doing. Now we still have to come to business with Azul Cadenas and Blue Chains Design. We will get it!

Photo shoot

First picture of elephant chair

Going to IMM Cologne not only means being there with the furniture pieces. There is a whole set of things that come along. Among them, a good set of photos and a good printed material to hand off during the fair.

As everything is this period, we have to tilt our usual business to a higher level. The old pictures, made with the best intention and at the best capacity, can be redone with a better quality. That’s why we are hiring a great photographer from Barcelona, which is close to Mediodesign and whose professional work has been all over the place in recent years. We are talking about Lucia Carretero, whose assigment for us is to make fantastic pictures of the pieces that go to IMM Cologne.

With these pictures we are preparing a folder, a set of postcards and a catalog.

Lucia is working together with Maria Teresa León at a beautiful location in Barcelona, trying to get the most out of the new collection and most of all, trying to get the best out of the  mediterranean  winter light. Go girls!

D3 Design talents

Last augustus 2010 we were together with Mediodesign discussing to apply  for the exhibition programme D3 Design Talents at IMM Cologne. D3 professionals, a selection of emerging independent designers and design studios, was our target. After several emails exchanges, change of plans and yet another change of plan. Maria Téresa León and Juan Pablo Quintero finally could send the application just days before the deadline of october 30th 2010. The good thing about being that  late is that waiting for the results of the application didn’t take that much. After a couple of weeks they received the official confirmation and invitation to the fair.

Is Mediodesign an emerging design studio? We believe it is. It is equipped with talent, energy, strong professionalism and a good work ethic. Juan Pablo Quintero and María Teresa León have been around for several years under the name Mediodesign, working hard!

On the other side, the commercial experience bundled in Arré agency is a good complement to these talents. Multilingual, commercial savvy, international, knowledge of logistics, finance, distribution, access to an international network of photographers, graphic designers, architects and retailers.

In a sense, we want to participate at D3, but prepared on all fronts. At the design level, and at the commercial level. Prepared!

This is were we stand

At the Koelnmesse, Mediodesign would be at hall 3.2 aisle C stand 0.60.

It looks like a good place, if there is good traffic through passage 3 and 4. Anyway, a nice stand to begin at 4×3 meters.

We present: Mediodesign

Though we don’t need to present Mediodesign, this company has established itself as a leading company in design, digital fabrication, furniture design, and architecture in Barcelona, Spain. We thought that it was a good idea to represent Mediodesign and give then support and leverage to set their products and services in the European market.

First we thought that we could just try to sell their pieces in the Netherlands, but further analysis brought us to the conclusion that a broader approach was better. We set course for a good introduction moment in the european markets, and after considering Milan, London and Cologne, we decided, together with Mediodesign, to launch the international collection in Germany.

So we started a frantic run to set  up everything. We have engaged many people in our network, including fellow designer Yoraco González from Burö Internacional, who will come from Berlin to lend a hand at the fair. In Barcelona, Mediodesign is busy producing the furniture pieces included in the collection, arranging photo shooting session.  We are busy with dtp layouts, contracts, publicity, press releases, catering, travel… a lot.

Would it be worth it? Of course yes!

IMM Cologne in january 2011

Arré design agency is presenting Mediodesign at IMM Cologne next january.

After months of preparation, Arré design agency is starting business in Europe. Acting as exclusive agent of Mediodesign, we are standing at the IMM Cologne trade fair for the first time ever. We hope this would be the first of many succesful trade fairs for Arré and our clients. We are very excited about it and therefore are keen to show all the in’s and out’s of the final preparation before the show, our experiences during the show and the aftermath. Don’t forget to check regurarlly to see what’s going on. We have everything ready to report directly from the fair and keep you up to date about Mediodesign at Cologne, our first show.