First day at the fair!

Monday january 17th the IMM Cologne trade fair started for VIP guests and press guess. The pre-opening! With about 300.000 sqare meters of exhibition surface, one of the biggest trade fairs in the sector. We are in! Of course you already know that, but still, we can’t believe it sometimes.

During the first day, Maria León, Juan Pablo Quintero, John Larking, Yoraco González and Antonio Paiva were standing at the fair. We made a lot of contacts, about 20 business opportunities and about 6 press contacts. Great for a day with limited entrance.

We have incredible attention for the L shelf, and a lot of people stop at our booth to look closely at the system. That gives us the excuse to engage people in conversation and introduce the whole collection, make the contact and get the information we need.

It goes fantastic! So we are really excited about the next days, with the offcial opening on tuesday. Mediodesign, go!

Moving on towards IMM Cologne!

The opening’s day is approaching, people are working at the stand right now, printed material is being finished, the team is coming to the old Cologne, wow!

Yoraco has arrived to Cologne early today and he should be working at the stand, painting the walls, receiving goods and arranging things with the IMM Cologne organisation.

Juan Pablo and María arriving tonight from Barcelona. Tomorrow is the big day for set up.

In Rotterdam, rush hour for our offset printer! we certainly put flyerzone to work this week. 1500 Folders, 3000 postcards, 1000 business cards, it looks crazy, but we are just calculating that perhaps 2% of the 150.000 visitors  would pick up a folder and bring it home to look further…

The gross of the printed material is going by express courier to Cologne, it has been just picked up tonight and it will arrive monday morning at Cologne. There goes the euro’s of Arré Agency, because those express deliveries aren’t cheap! But that’s our work, a long stretch of support, marketing, logistics, phone calls, counseling, finance support, contracts, lawyers, and working with designers!

Soon the blog will report from the fair grounds, on site, at the heart of the matter…from Cologne!

Huttenpalast Berlin

Yoraco González of Buro-Internacional

Yoraco González, another exclusive designer represented by Arré Agency, is working in a concept hostel in the middle of his hometown Berlin. At the moment in the early stage of work, one of the main attractions of this Huttenpalast are three caravans being refurbished by Yoraco.

Yoraco's caravans

Combining raw cut wood elements and CNC pieces, this one-off installation would serve as hostel units. We’ll keep an eye on this development and would promptly inform about Yoraco, his latest work and previous interior design work in Berlin.

Catalogue [D3] Design talents is out!

The catalogue for the [D³] Design Talents is out and online!

Mediodesign is in the catalogue, of course (page 69 if you can’t wait) as one of the few non-german studios in the Professionals section. A lot of nice thing, good ideas, good studios and good designers. Nice to see the guys from Barcelona, in whom we fully believe, in such a nice publication among a really selected company.

So, everybody is delivering their stuff in time, the catalogue is ready, the shipping is being prepared, the pictures are coming (hopefully!), our helping hand Yoraco is preparing his trip, last calls and faxes…

We present: Mediodesign

Though we don’t need to present Mediodesign, this company has established itself as a leading company in design, digital fabrication, furniture design, and architecture in Barcelona, Spain. We thought that it was a good idea to represent Mediodesign and give then support and leverage to set their products and services in the European market.

First we thought that we could just try to sell their pieces in the Netherlands, but further analysis brought us to the conclusion that a broader approach was better. We set course for a good introduction moment in the european markets, and after considering Milan, London and Cologne, we decided, together with Mediodesign, to launch the international collection in Germany.

So we started a frantic run to set  up everything. We have engaged many people in our network, including fellow designer Yoraco González from Burö Internacional, who will come from Berlin to lend a hand at the fair. In Barcelona, Mediodesign is busy producing the furniture pieces included in the collection, arranging photo shooting session.  We are busy with dtp layouts, contracts, publicity, press releases, catering, travel… a lot.

Would it be worth it? Of course yes!