Arré is an agency for emerging design talents, industrial designers and architects.
Please follow us in our journey into the european market of design furniture and objets.

Getting press in Greece

Posted: enero 9th, 2013 | Author: | Filed under: news | Tags: , , , , | Comentarios desactivados en Getting press in Greece

Insekt desk is coming next week to Cologne and meanwhile we are having a week with lot of exposure for our products.
In Greece, HomeGuide is featuring Insekt desk in their latest blog entry, which has prompt enough reactions from Greek retailers and public through the mail… nice to see Insekt desk and Arré moving on worldwide!


Interior Innovation Award 2013

Posted: diciembre 18th, 2012 | Author: | Filed under: news | Tags: , , , , , , , , | Comentarios desactivados en Interior Innovation Award 2013
Insekt desk winner!

Insekt desk winner!

Insekt desk +Kids, designed by Buisjes & Beugels Studio has been awarded the Interior Innovation Award 2013 by the German Design Council!

This is wonderful news for Kellie Smits, the designer, and for Arré, producer and distributor of Insekt desk range.

So for the second time, Arré has presented winning products to the Interior Innovation Award, underscoring the quality of our collection. That’s a good sign!

We are shipping an extra insekt desk +kids to IMM Cologne next january, where all the winners of the IIA 2013 will compete for the prestigious «best of the best of 2013» award. An international jury will select and award 15 products in the forenight of IMM Cologne opening. So we are still in the race for more!

 


Photo shoot action

Posted: diciembre 13th, 2012 | Author: | Filed under: news | Tags: , , , , | Comentarios desactivados en Photo shoot action

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This week we were preparing and shooting the new pictures of Insekt desk for our new campaigns. Also for support to our partner retailers. A lot of work but good work. Stylist Mirella Sahetapy collected beautiful accessoires, prepared a clever composition and shooted…
Expect some news about this very soon…


Style in Rotterdam

Posted: agosto 24th, 2012 | Author: | Filed under: news | Tags: , , , | No Comments »

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We are getting Mirella Sahetapy on board for our photoshoots and style pictures. One of the best stylists in the Netherlands! With work at Elle wonen, VT wonen and all the good glossy magazine, and catalog work for competing danish furniture brands.

check it out!


IMM Cologne 2012

Posted: enero 24th, 2012 | Author: | Filed under: news | Tags: , , , , , , , , , , , , , | No Comments »
Arre stand IMM 2012

At the Pure Village!

We had a great week at Cologne, where Arré was present for the second time. This time in a professional setting at hall 3.2 in the Pure Village programme. Last year Arré was in the background, supporting Mediodesign at the D3 professionals programme, this time a step forward as a brand.

We met lots of interesting people, and we had a great team: Wibo Vermeulen from Amsterdam, Yoraco González from Berlin, Adriana Juncú assisting us with the visitors, and myself.

Great show and great products. We got compliments from trade visitors about the L-shelf designed by Juan Pablo Quintero/Mediodesign, which some people already recognised from last year, and about Insekt desk and Ecke Flow table. One of our major highlights, Metro Chairs designed by Azul Cadenas, never made it to the show… one of the minor things that happened. But we got good response to Insekt Desk, people love it. L-shelf still has to break some kind of resistance of the public, but when people see its simplicity and its genius they are crazy about it. Ecke flow had a very good international debut. German and France clients were quite enthousiast about the work of Michiel van Malestein from Rotterdam.

We are very much in the follow-up now, contacting our leads, and preparing shipment of the orders we took. We had a nice booth and a clear message: here is Arré, designed in Rotterdam, designed in Barcelona, designed in Miami, designed in Berlin.

The general public was really enthousiast about the L-shelf. During the last weekend of the fair, lot of visitors wanted to know where to buy it. How can we make this information clear to all the interested retailers?? We’ll solve that too.

We got some critical remarks from the blogs… surprisingly! 23sqstil was very dissappointed about Arré’s stand. She had followed the company, the work of Yoraco in Berlin, the L-shelf, the new products, etc. She expected more from our show. Well, a critique we take seriously, of course. But for us a kind of recognition that make us smile: we have followers!

We have clients. Clients we meet, we meet again, we retake our conversations, we discuss the next trends, the next steps. We are engaged in new proposals, new businesses. We chatted with the press, we explained our work as a new kind og agency to young professionals at the D3… and surprise, some want to be the next one at Arré.

A nice show, a great place to meet the world, to show our work. We are still working hard, demanding the best quality in what we do. Follow up time now!!!


QUINTo at Qubique

Posted: noviembre 2nd, 2011 | Author: | Filed under: news | Tags: , , , , , | No Comments »
QUINTo chair at Qubique Berlin 2011

A chair to relax

During Qubique, we could talk about the pieces making part of the QUINTo collection, about the geometry, about the qualities and features of Black palm tree wood, about its difficulties, about design, about collaboration, about Mr. Wood, about Arré, about Yoraco. We could talk to anyone asking, to anyone who approached us with a remark or a question, to curious people of Berlin, to fellow exhibitors.

We could talk. We talked. But the QUINTo chair, reclining chair and bed, they told the story in a different way. They let people sit on them, they were to see, they were there to seat.

This picture makes part of the photo gallery of Qubique. This is one of the impressions of the third day. It is great to see that this collection made it to the gallery, made it to the media, a little bit. Now is the time to make it to the visitors and professionals that took a seat, that took a look and those who asked…


Going east: Turkey and Hong Kong

Posted: agosto 19th, 2011 | Author: | Filed under: news | Tags: , , , | No Comments »

Good products and good work goes everywhere. We have invested in promotion, exposure, working the press and contacts to let the products of Mediodesign and the works of Yoraco González have the attention they deserve. So, when we got requests from Hong Kong for an Elephant chair, and request from Istambul for a press kit regarding Yoraco, we were surprised and happy.

Elephant Lounge chair was promtly delivered to a private client in Hong Kong, via air freight, and a press kit was assembled for the magazine Maicon Française Turkey, which were delighted with the work of Yoraco at Hüttenpalast.

So we are going east, as it should be.


Being noticed

Posted: junio 23rd, 2011 | Author: | Filed under: news | Tags: , , | No Comments »

at tumblr Xemei stool...

Being noticed is nice. We have invest time and money to present our collections in the best possible way. Apart from that, we believe that the quality of the products we represent should play their role. A good design is worth noticing. A good design well presented, should be noticed.

So far, that has been the way of Arré. And so far we are getting the results we expected. We noticed early this week that pictures of Xemei Stool were appearing at several Tumblr blogs. » Nice development»  we thought. But we knew that the circulation speed of images at Tumblr is amazing fast, and once an image picks up steam, it goes all over the place.

From tumblr to the notcot blog it was just a step and it did surprise us. Notcot has huge traffic and we are beginning to notice. In 36 hours we got from our usual traffic of 40 visitors to 400 hundred, we got to quote request and the image of Xemei stools is circulating by the millions. Nice.

So, let’s enjoy while it last, because tomorrow will be over. Or not?


Huttenpalast: Silke, Sarah and Yoraco

Posted: junio 8th, 2011 | Author: | Filed under: news | Tags: , , , , | No Comments »

The Hüttenpalast hotel/»camping in a building» is the talk of the town. Well, the city of Berlin, of course.

Travel blogs, design blogs, Frame magazine, Berlin travel guides, all of them and many more have featured stories about the special place created by Silke and Sarah in Berlin.

Of course, we are proud of this development, where Yoraco González has played an important part. His special refurbishing of three caravans, have been a success within the whole concept presented by Silke Lorenzen and Sarah Vollmer.


Online press in Canada, the U.S. and several blogs

Posted: enero 29th, 2011 | Author: | Filed under: news | Tags: , , , , , | No Comments »
a view of the home page of Interiorzine

Home page of interiorzine as of 29-01-2011

The multiplying effect of IMM Cologne and our campaign to launch the collection is still working. A good press kit, in the form of a press compartment at the IMM Cologne web site, has worked very good in channeling pictures and copy to the press.

At the moment we are still waiting for printed media to start running items about Mediodesign, but it seems that it will work out great as well. We are expecting publication in the Czech Republic and Slovakia, and perhaps in the Netherlands. A couple of high profile media in the U.S. also have our press kit. We’ll see.

Meanwhile, we are being mentioned in an item in a canadian (french speaking) news provider. The traffic at mediodesign.com has tripled with canadian visitors. Are we ready for such big countries? We’ll see.

We also had a bite of America, which is just starting to notice mediodesign. Interiorzine had just published an article about Xemei.